How important is Google My Business?


Digital Marketing and Google My Business Profile

What is Google My Business Profile?

My Business Profile on Google is an absolutely free platform which allows businesses of all sizes to build their online profiles and manage the same for stronger presence across Google and Search Partners. It is one of the indispensable tools when it comes to Digital Marketing. Your Google Business Profile not only helps you mark your online presence but also enables you to connect with your customers and searchable for potential customers. When you list your business on Google My Business, with all correct information about your working hours, location, and contact details; additionally adding photos, videos, posts and offers; you enable your customers to find you easily online.

How does Google My Business help your business?

Your business’ presence on Google My Business enables your customers to find you on each and any platform of Google be it Maps, Search, YouTube or Google+.  To mark your digital presence, one needs to get found by customers and Google Business profile does exactly the same. Point to Remember (PTR) here is just creating a profile will not suffice your objective. You need to keep adding photos, product and services updates with other relevant and updated information for your customers to reach you.

When you create a Google Business profile it is easier for your customers to find you online through search and maps and even easier to contact you through the numbers displayed. The listing would appear when customers search for your business in particular, or similar businesses like yours.   Online Reputation Management is one of the key factors, why businesses today need Google My Business Profile. Customers can leave reviews on the listings, add photographs, and share your profile with friends and family. You can also learn about the common perception for your business among customers and connect with directly. Lastly, this listing also helps you understand the way your customers interact with your business as in views, clicks, reviews, likes, shares, etc.

How to create Google My Business Profile?

  1. Login / Sign up for free Google Account
  2. Go to Google My Business  and click Start Now
  3. Enter your business details and select the verification method (either phone / mail)
  4. Once the listing is verified, you can start putting in the additional information (photos, videos, posts, products, services, descriptions and offers)

See, it’s that easy just 1, 2, 3, and 4 and you are done!

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